HBR IdeaCast Guy Raz on What Great Business Leaders Have in Common
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Jan 24, 2023 
Guy Raz, host of 'How I Built This,' dives into the core traits of exceptional leaders. He unveils three pivotal behaviors: fostering collaboration, embracing risk-taking, and accepting failure as part of the journey. With engaging stories from iconic companies like Starbucks and Procter & Gamble, Raz illustrates how a cooperative culture can spark innovation and drive growth. He highlights how failure often lays the groundwork for breakthrough ideas, making it clear that great leadership is about nurturing creativity and empowering teams.
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Three Keys to Business Success
- Successful businesses share three common qualities: collaboration, risk-taking, and allowing for failure.
- These traits contribute to a company's overall success and innovation.
P&G's Collaborative Success
- Procter & Gamble, despite its size, fosters cross-collaboration, leading to innovative products like Crest Whitestrips.
- A collaboration between a teeth whitening researcher and a plastics expert led to the product's creation and $300 million in revenue.
Intuit's 10% Time
- Intuit implemented "10% time," allowing employees to explore new ideas.
- This led to the development of TurboTax Mobile, transforming the company's most profitable engine, and rewarding the collaborators.