If you think you’re selling knowledge, think again…
Knowledge is everywhere. And it’s free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away.
So what are we really selling?
Our framework. Our approach. Our way of doing things. And while that might sound simple, it’s not easy…
Because that’s where fear often kicks in.
When someone says “no thanks” to your offer, it’s not just a simple “no”…
… they’re saying “no” to your personal approach… your ideas… your take… and your voice. And that stings a little.
(OK, it stings a LOT.)
That’s why so many people start diluting what they do.
They try to please as many people as possible, add extra “stuff,” and get advice from anyone and everyone…
Until their offer is a watered-down version of what made it powerful in the first place.
But the only way your work cuts through the noise is if you stop trying to please everyone and lean into what makes it yours.
That’s when your real voice comes out. That’s when you start attracting the right people – and more of them. And that’s when your offers become so desirable they practically sell themselves.
That’s exactly what Chris, Dan, and I unpack in this clip from Dare to Launch…
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Want to launch or grow your business – faster?
Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/
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Hear more from Jeff Walker on…
YouTube: http://www.youtube.com/@productlaunch
Instagram: https://www.instagram.com/jeffwalkerco
Threads: https://www.threads.net/@jeffwalkerco
Resources Referenced in the episode:
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