The GaryVee Audio Experience Attention Is The Game | WeWork 2013 Keynote
Jul 22, 2020
This keynote dives into the crucial concept of capturing consumer attention for business success. It highlights the joy of growing an audience and the shift towards creative storytelling with platforms like Vine. The speaker discusses balancing a full-time job with passion projects and the importance of empathetic sales practices. Authenticity in content creation is emphasized, showcasing how storytelling builds credibility and fosters connection. It's a call to embrace the entrepreneurial journey, complete with its challenges and learning moments.
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Initial Wine Library TV Views
- Gary Vaynerchuk was excited about the 27 views he received on his first Wine Library TV episode.
- He emphasizes the importance of gratitude for any engagement, especially in the beginning.
Value of Small Followings
- There's a flawed mindset in the startup world where small followings are undervalued.
- Be thankful for even a small number of followers who are genuinely interested in your thoughts.
Bullish on Vine
- Gary Vaynerchuk is very bullish on Vine.
- He believes Vine's short-form video format, similar to Twitter's constraint on characters, fosters creativity and is less intrusive for brands.