The Prof G Pod with Scott Galloway Buckets of Rich, Attracting Luck, and Maintaining Balance — with Jesse Itzler
111 snips
Jun 27, 2024 
Jesse Itzler, a serial entrepreneur and ultramarathon runner, shares his unique approach to balancing personal and professional life. He discusses how his endurance sports experiences mirror his entrepreneurial journey, emphasizing resilience and the idea of 'buckets of rich' for defining wealth beyond money. Jesse offers insights on navigating challenges with humor and the role of luck in success. He also touches on his transition from music to business, showcasing innovative ideas in the private aviation sector while stressing the importance of personal values.
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Early Career and Zico
- Jesse Itzler's diverse career includes music, sports theme songs, and a marketing company.
- He discovered coconut water while training for an ultramarathon and later partnered with Zico.
Marquis Jet's Origin
- Inspired by a private jet experience, Itzler co-founded Marquis Jet, offering 25-hour jet cards.
- Initially rejected by NetJets, they secured a deal after showcasing demand through a focus group.
Attracting Luck
- Put yourself in situations where luck can find you.
- Luck doesn't happen passively; create an environment where the universe can reward you.
