The Speaker Lab Podcast
The 4 Pillars of Success to Get Booked & Paid to Speak™ in 90 Days with Erick Rheam
Jan 7, 2025
In this engaging discussion, Erick Rheam, an expert in coaching speakers to secure paid gigs, shares his insights on jumpstarting a speaking career in just 90 days. He emphasizes the importance of showing up consistently and offers a practical roadmap involving four pivotal pillars for success. Topics include effective self-assessment, the significance of compelling abstracts, and the value of using CRM systems for organization and consistency. Rheam provides actionable steps that cater to both novice and seasoned speakers aiming for rapid growth.
40:25
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Quick takeaways
- Having a well-defined abstract is essential for speakers as it clarifies their message and tests market interest effectively.
- Implementing a structured 'Power Hour' for daily prospecting fosters consistency and significantly enhances a speaker's ability to secure gigs.
Deep dives
The Importance of an Abstract
Having a well-defined abstract is crucial for speakers, particularly when starting out or revitalizing their speaking business. An abstract serves as a one-page document that outlines the specific problem a speaker will address for a designated audience, which helps clarify their message and focus their marketing efforts. It is also an effective tool for testing market interest, allowing speakers to gauge potential demand before developing more extensive materials like websites or demo videos. By creating a flexible and easily adjustable abstract, speakers can respond to feedback and inquiries from event planners, ultimately increasing their chances of getting booked.
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