68. How to Get More Owner Leads with Stephen Fox of Upkeep Media

How are you planning to generate new owner-client leads in 2026 and are you betting on tactics that actually work?

In this episode, Marc Cunningham sits down with Stephen Fox of Upkeep Media to break down the most effective, realistic strategies property management companies should be focusing on to drive owner leads next year. Instead of chasing shiny objects or short-term hacks, the conversation centers on organic SEO, Google reviews, YouTube, and education-based marketing that compounds over time.

Stephen explains why Google and YouTube still dominate owner search behavior, how AI search fits into the picture, and what PMs should prioritize depending on where they are in their growth journey. They also unpack why video marketing is one of the cheapest and most defensible lead-generation strategies available—and why perfection is not required to win.

This episode is a practical roadmap for PMs who want predictable lead flow, lower acquisition costs, and marketing assets that keep working long after they're created.

Upkeep Media: Get a free property management lead gen analysis

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Lead Simple - manage more doors with less stress using LeadSimple

Rentvine - the property management software you can trust

Lending One - real estate loans for investors

Reconcile Daily - corporate & trust accounting experts

PMbuild - Marc's education for property managers

Denver Property Management - Grace Property Management website

This podcast is produced by Two Brothers Creative.