Episode 174: Zero to CEO: The challenges of running a successful business with Phoebe Yu & Kat Dey

In this episode of Zero to CEO I speak to entrepreneurs Phoebe Yu & Kat Dey about the challenges of running a successful business and making a positive impact in the world. Phoebe Yu is the Co-Founder and CEO of Ettitude, and Kat Dey is the Co-Founder and President of Ettitude, a direct-to-consumer brand best known for its 100% organic bedding and sleepwear made from the world’s first CleanBamboo fabric. Phoebe founded Ettitude in Melbourne, Australia, but moved and took her business with her when she noticed that orders from the US market were beginning to pick up. Upon arrival, Phoebe realized she’d need a strong co-founder with experience in branding to help her navigate the massive US market, and she turned to AngelList, where she found Kat Dey in 2018. We discuss how they grew their company from a small Australian-based business to a global brand! We talk about how more consumers are buying better-for-the-planet products. How conscious companies can make it easier for consumers to choose sustainable products every time they shop. How businesses can take a lead on addressing the global climate crisis. And lastly how to overcome challenges unique to female entrepreneurs.