Entrepreneurs on Fire How to Make Money in Travel with Matthew Kepnes
May 19, 2025
Matthew Kepnes, a traveling guru and NYT bestselling author, dives into the evolving world of travel content creation. He shares smart strategies for building audiences, emphasizing the need to diversify revenue streams in a post-COVID landscape. Matthew highlights the human experience in travel that AI can't replicate and discusses the value of engaging webinars and group tours. He also reveals how to navigate Google’s changing algorithms and the importance of stepping outside your niche to connect with new travelers.
AI Snips
Chapters
Books
Transcript
Episode notes
Google's AI Impact on SEO
- Google search's AI-driven changes make it harder to gain steady traffic from SEO alone.
- Content ranks lower due to generative answers and Google prioritizing its own affiliates over creators.
Limits of AI in Travel Content
- AI cannot fully replicate the human and emotional aspects of travel experiences.
- AI's impact on travel content is limited but it may disrupt travel booking processes soon.
Diversify Revenue Streams
- Diversify income streams with brand deals, in-person events, webinars, and tours.
- Post-COVID, in-person experiences have strong demand and higher profit margins.
