The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 833: AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin

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Dec 17, 2025

Join Jason Lemkin as he dives into the evolving landscape of sales in the AI era. Discover why inbound strategies aren't dead but need rethinking in light of AI's impact. Hear about the rise of AI sales development representatives and how they can now succeed with improved models. Learn why product mastery is critical for selling AI solutions and how solving the top three buyer problems leads to successful outbound strategies. Gain insights into the shrinking competitive moats and the rapid developments in AI that could reshape sales forever.

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INSIGHT

Classic Plays Still Work

The core plays — webinars, inbound, outbound — still work even if old 2021 playbooks falter.
Hot AI firms prove classic GTM tactics remain effective when matched to massive demand.

INSIGHT

AI Creates Extraordinary Inbound

Many leading AI companies have insane inbound demand that strains servicing capacity.
Their GTM is often the same playbook, just with far higher volume and virality.

ADVICE

Lean Into AI Tailwinds

Find and lean into AI tailwinds that create real new budget or efficiency for customers.
Prioritize features that make your product ten times better or replace human work meaningfully.

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SaaStr 833: AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin Join SaaStr CEO and Founder Jason Lemkin from SaaStr London as we tackle pressing topics in AI and sales during an engaging AMA session.

From discussing the evolution of inbound vs. outbound sales to detailing the transformative impact of AI on sales roles and outbound strategies, this session covers it all.

Learn about the importance of product expertise for selling AI solutions, the rise of AI SDRs, and why knowing your top three problems is crucial for effective outbound marketing. Plus, discover insights on the rapidly improving capabilities of AI agents and their implications for competitive moats. Whether you're a sales professional, marketer, or tech enthusiast, this episode is packed with actionable insights and future trends in the AI landscape.

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