HousingWire Daily
Brooklee Han on Zillow's stand against delayed marketing listings
Apr 15, 2025
Brooklee Han, a real estate reporter at HousingWire, joins the discussion to unpack Zillow's bold new policy mandating listings be posted on an MLS within 24 hours. They dive into the implications for market transparency and the reactions from real estate professionals. The talk highlights Zillow's stance on delayed marketing listings against the backdrop of evolving market dynamics and the competitive responses from other agencies. Financial impacts on agents and consumer choice are also key points of interest.
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Quick takeaways
- Zillow's new listing standards require properties to be on MLS within 24 hours, enhancing transparency and consumer access.
- The industry is divided over Zillow's approach, with some opposing it for potentially harming agents' traditional marketing strategies and privacy.
Deep dives
Zillow's New Listing Standards Policy
Zillow's announcement of its new listing standards policy mandates that any property marketed publicly must be entered into a Multiple Listing Service (MLS) within 24 hours. This policy aims to enhance transparency and consumer access to listings, effectively positioning Zillow as an independent enforcer of the Clear Cooperation Policy (CCP). The implication is significant as it could restrict delayed marketing strategies, which may limit some agents' traditional practices. Zillow's stance emphasizes that adherence to CCP is essential for visibility on their platform, thereby challenging how agents can manage private listings.
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