HousingWire Daily Brooklee Han on Zillow's stand against delayed marketing listings
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Apr 15, 2025 Brooklee Han, a real estate reporter at HousingWire, joins the discussion to unpack Zillow's bold new policy mandating listings be posted on an MLS within 24 hours. They dive into the implications for market transparency and the reactions from real estate professionals. The talk highlights Zillow's stance on delayed marketing listings against the backdrop of evolving market dynamics and the competitive responses from other agencies. Financial impacts on agents and consumer choice are also key points of interest.
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Zillow's Stance on Delayed Listings
- Zillow takes a strong stance against delayed listings, requiring public listings to be on the MLS within 24 hours.
- This impacts private listing networks and emphasizes transparency for consumers.
Zillow as CCP Enforcer
- Zillow's policy effectively enforces Clear Cooperation Policy (CCP), superseding NAR's more flexible approach.
- This raises questions about how Zillow will monitor and enforce compliance for off-market and delayed listings.
Homes.com's Response
- Homes.com positions itself as an alternative to Zillow, promising to publish listings regardless of the seller's marketing strategy.
- Andy Florance suggests that other brokers may follow suit if Zillow's policy proves too restrictive.