SaaS CEO quits job to start +$1M trash collecting business, alternative New Year’s resolutions, frustrations and commitment to listeners, reflection and journaling at the end of the year, benefits of blogging and writing on a sketch pad, choosing a theme for the month and National Quitters Day, trash collection business from frustration to opportunity, beautifully done air quality monitor, rebooting and transitioning trends, creating an exciting event
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Quick takeaways
Utilizing a Facebook group owned by the speaker as a potential revenue stream by either rebooting it as a new venture or leveraging it as a marketing asset for another business.
Monetizing the Facebook group by relaunching it as a new version of a previously successful venture called Trends, offering a similar service to regain previous paying customers.
Using the Facebook group as a marketing platform for growing another business, like Hampton, by maintaining its free status and ensuring consistent engagement and quality.
Deep dives
A Facebook Group with Potential for Monetization
There is a Facebook group owned by the speaker with 3000 members, mainly consisting of small business owners. While the speaker does not currently have plans to monetize the group, there is potential for it to become a revenue stream. One suggestion is to reboot the group as a new version of a previously successful venture and offer it as a free resource. Another option is to leverage the group as a marketing asset for another business the speaker owns. This would involve keeping the group free and ensuring its continued popularity and engagement.
Rebooting Trends
A possible approach to monetizing the Facebook group is to relaunch it as a new version of the previously successful venture called Trends. By offering a similar service or product to the original Trends, the group members who were previously paying customers may be interested in becoming customers again. This can be done a few years after the acquisition of Trends, taking advantage of the changes that may have occurred in the market and the product landscape.
Using the Facebook Group for Growing Hampton
An alternative approach to monetizing the Facebook group is to utilize it as a tool for growing another business, such as Hampton. The speaker can follow the model of Y Combinator, which used Hacker News as a marketing asset for their investment program. By keeping the group free and ensuring its continued quality and engagement, it can serve as an effective marketing platform for promoting and expanding the reach of Hampton.
Starting a Trash Company: A Scrappy Entrepreneur's Journey
This podcast episode tells the story of an entrepreneur who starts a trash company. He discovers the potential for a business opportunity after realizing that the existing trash company in his area is charging high fees. With just an email and a Facebook post, he manages to gather enough interest from 200 houses to sign up for his services. Armed with $15,000 in sales, he purchases 200 trash bins and buys a garbage truck using a line of credit. The episode discusses the challenges and successes of his venture, potential revenue projections, and unconventional marketing ideas to differentiate his company.
Creating Brand Awareness and Unique Marketing Tactics
In this podcast, the host explores marketing strategies and branding for the trash company. He suggests designing unique and eye-catching trash bins to make them stand out in the neighborhood. The host also recommends using the trash truck as a marketing tool, similar to the Oscar Meyer Wienermobile, by taking it on tour to schools and events. He emphasizes the power of storytelling and brand identity to connect with customers and build loyalty. The podcast ends with the host showing excitement and willingness to support the entrepreneur's venture, offering ideas for free marketing and suggesting collaboration opportunities.
Episode 537: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) talk about alternative New Year’s resolutions and Sam meets a SaaS CEO that quit everything to start a +$1M trash collecting business.
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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.