Embedded finance is one of those fintech terms that gets thrown around a lot. But the reason this trend has real traction is because there are huge benefits for the end-user when finance operates in this embedded fashion. One of the very earliest proponents of embedded finance was DriveWealth, having started in 2012.

Our next guest on the Fintech One-on-One Podcast is Bob Cortright. He is the CEO and founder of DriveWealth, the platform for embedding brokerage infrastructure. Their most common use case today is helping any company enable fractional stock market trading in U.S. equities but the platform has potential far beyond that.

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#334: Bob Cortright of DriveWealth