How I Made it in Marketing Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)
Your first day at a new job. Sounds exciting, right?
Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage.
That’s exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself during uncertain times.'
To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I talked to Louise Johnson, Global CEO, Fuse [https://fuseint.com/].
Fuse is part of Omnicom, which reported $14.7 billion in revenue in 2023. Johnson is a Board Director at Omnicom Media Group UK, and manages a team of 400 at Fuse.
Stories (with lessons) about what she made in marketing
- Instill emotional discipline
- You must be a master of yourself during uncertain times
- Be restless and challenge the status quo
- “You cannot fail unless you quit”
- Ignore purpose at your peril
- Say it how it is from the very beginning
Discussed in this episode
Join us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm EST
Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]
An Inspirational Guide for Uncertain Times: 7 ideas and resources for marketers and business leaders to help spark your next great success [https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders]
Marketing Chart: How a customer experience #fail affects brands [https://marketingsherpa.com/article/chart/customer-experience-fails]
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.
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