Marketing dominance through content curation

Sep 29, 2017

Ask episode

Chapters

Transcript

Episode notes

There's a lot of pressure to create content today. Epic, authentic, viral content. But perhaps the key to content success is not necessarily through originality, but through creating a wise curated content stream that helps people save time and money. Most industries have at least one go-to newsletter of curated business highlights.

If your industry doesn't have that, maybe it's a golden opportunity. I've seen people create curated content in pharma, tech, defense, and entertainment. Many have gone on to leverage this real or perceived expertise into consulting, books, and speaking careers. But summarizing the work of others isn't necessarily easy.

In fact there is a certain art to it which we cover on the newest episode of The Marketing Companion. In this episode, Scott Monty takes over as co-host for a day and explains his process behind the Full Monty newsletter. He explains how an internal newsletter at Ford Motor Company was the inspiration for what has become the go-to weekly content in the digital marketplace. We also explore why there seems to be a "Tom Webster bias" creeping into the show ...

Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Go to Typeform.com/companion to receive a special 30 percent off discount for our podcast fans!

Between 30 percent and 50 percent of your online visitors use your website’s search function. But analysis proves that customers rarely see the precise content that leads to a sale. Why leave this conversion opportunity to chance? Deliver search results that create sales conversions by deploying the powerful machine learning intelligence of Site Search Inspector from SoloSegment. Site Search Inspector can be set up quickly and continuously “learns” how to improve your search conversions. Visit the SoloSegment discount page to get 10 percent off your order for Marketing Companion fans!