Y’all, first impressions are everything in the boutique studio business. When you’re finally ready to launch your studio, don’t underestimate the value of making a big grand opening splash.

The importance of this event—and the endless details—can feel pretty overwhelming. Heather Garrick and Alina Cooper walk you through it all in Episode 680: Ready, Set, Grand Opening!

Dress rehearsal: practice and fine-tune during soft opening 12 weeks out
Insiders only: build buzz and community with private events for presale clients
FOMO promos: run offers with urgency and scarcity throughout presale and opening
Party time: mingle with partners and micro-influencers; provide demos and giveaways
Forward momentum: maintain interest with targeted outreach and ongoing offers

Your soft opening and grand opening should be strategic, memorable and well-executed to set up your studio for success. Start planning—and stop panicking—with Episode 680.

Catch you there,

Lise

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