The Logistics of Logistics Warp is The LTL Network of the Future with Daniel Sokolovsky
In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp's technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement.
About Daniel SokolovskyDaniel Sokolovsky is the Co-Founder and CEO of Warp, a technology-powered freight network modernizing LTL logistics across the U.S. He grew up in the world of freight. His parents ran a courier business, so missed ETAs, late-night scrambles, and broken systems were part of daily life. By 18, he was already dispatching drivers and has been obsessed with fixing freight ever since. Before Warp, Daniel founded Jitsu, a gig economy parcel network that now moves millions of packages across the U.S. That experience showed him and Co-founder Troy Lester how broken traditional LTL freight really was: zero visibility, constant delays, and rigid systems that didn’t match the pace of modern retail. Warp was born out of that frustration and built to fix it, with real-time data, predictive routing, and a connected network. Daniel brings deep operational expertise and a relentless drive to rebuild logistics from the inside out.
About WarpWarp is a technology-powered freight network focused on modernizing LTL logistics in the U.S. By connecting shippers, cross-docks, and carriers through a single operating system, Warp enables flexible, efficient, and highly visible freight movement. Built by veteran logistics operators like Daniel Sokolovsky, Troy Lester, Chris Reeves and Bill Bence who saw the limitations of legacy networks firsthand, Warp is designed for real-world complexity where delays ripple, stores need replenishing fast, and freight can’t afford to go dark. With real-time tracking, AI-powered routing, and a versatile national fleet of 53’ carriers, box trucks, and cargo vans, Warp helps brands move freight faster, carriers operate leaner, and retailers stay stocked. Built by the people who’ve lived the breakdowns and decided to fix them, Warp is redefining how LTL freight works.
Key Takeaways: Warp is The LTL Network of the Future- In “Warp is The LTL Network of the Future”, Joe Lynch and Daniel Sokolovsky, the Co-Founder and CEO of Warp, discuss how Warp’s technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement.
- The "Lived Experience" Advantage: Built by logistics industry veterans who "lived the breakdowns," this isn't a theoretical solution from a tech outsider. The company was born from a deep understanding of the real-world complexities and frustrations of freight. This operational expertise is a key differentiator.
- Solving Traditional LTL's Core Problems: This new, technology-powered network directly addresses the fundamental challenges of traditional LTL services. Warp provides faster, more reliable transit times and uses a simplified pricing structure that eliminates the complex freight class system and unexpected accessorial charges, leading to drastically reduced invoice issues.
- Real-Time Data and AI are Game-Changers: The network uses real-time tracking and AI-powered routing to solve common LTL problems. This technology allows for predictive routing and provides exceptional visibility throughout the entire journey, eliminating the "dark" periods where freight status is unknown. This data accuracy also helps to mitigate issues stemming from inaccurate shipping data from shippers.
- Modern Retail Needs a Modern Freight Solution: Traditional LTL systems are not equipped to handle the pace and demands of modern retail. This solution moves freight faster and ensures stores remain stocked. Damage is also very rare because freight is never stacked, which is a common practice for traditional LTL carriers that have increased freight handling.
- A Versatile and Connected Fleet: The company utilizes a versatile national fleet that includes 53′ carriers, box trucks, and cargo vans. This flexibility allows the network to adapt to different freight sizes and delivery needs. Driver assist and liftgates, typically extra costs, are standard for all shipments. The network also welcomes freight brokerage business.
- More Than Just a Carrier—A Network: The company's vision is to be "The LTL Network of the Future." It’s a technology-powered network that redefines how LTL freight works, helping brands move freight faster and carriers operate leaner.
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