Let's Talk Pricing Podcast
Understanding Pricing Power with Kevin Mitchell and Jeet Mukherjee
Sep 6, 2023
Kevin Mitchell, founder of Professional Pricing Society, and Jeet Mukherjee of Holden Advisors discuss the concept of pricing power and its measurement. They explore the complexity of pricing, incorporating behavioral economics and psychology. The importance of pricing power is emphasized, along with the need for a comprehensive go-to-market strategy. They also highlight the significance of considering the total cost of ownership in pricing decisions.
26:07
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Quick takeaways
- The definition of pricing power varies among CXOs, highlighting the need for a common understanding and measurement.
- Segmenting the market correctly is crucial for accurately comparing pricing power and utilizing margin as an indicator of differential value.
Deep dives
Importance of Pricing Power
The podcast discusses the importance of pricing power based on interviews with CXOs. Pricing power was unanimously deemed important by all participants. However, their definitions of pricing power varied greatly, highlighting the need for a common understanding. The conversation aims to explore ways to measure and identify pricing power, as well as strategies to acquire and maintain it.
