Understanding Pricing Power with Kevin Mitchell and Jeet Mukherjee

Kevin Mitchell, founder of Professional Pricing Society, and Jeet Mukherjee of Holden Advisors discuss the concept of pricing power and its measurement. They explore the complexity of pricing, incorporating behavioral economics and psychology. The importance of pricing power is emphasized, along with the need for a comprehensive go-to-market strategy. They also highlight the significance of considering the total cost of ownership in pricing decisions.