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3min chapter
Understanding Pricing Power with Kevin Mitchell and Jeet Mukherjee
PPS Pricing Podcast
Exploring the Complexity of Pricing and Long-term Value Drivers
This chapter explores the complexity of pricing and how behavioral economics and psychology play a role in pricing strategies. It also discusses the blurring lines between B2C and B2B consumers and the challenge of incorporating unquantifiable factors into pricing decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode