Let's Talk Pricing Podcast cover image

Understanding Pricing Power with Kevin Mitchell and Jeet Mukherjee

Let's Talk Pricing Podcast

CHAPTER

Exploring the Complexity of Pricing and Long-term Value Drivers

This chapter explores the complexity of pricing and how behavioral economics and psychology play a role in pricing strategies. It also discusses the blurring lines between B2C and B2B consumers and the challenge of incorporating unquantifiable factors into pricing decisions.

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