Guest marketing with Stay-Fi

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In this episode, Jasper Ribbers interviews Arthur Colker, the founder of Stay-fi, a guest Wi-Fi marketing tool. They discuss how short-term rental operators can collect guest email addresses and market to them to encourage direct bookings. They cover topics such as the importance of guest data collection, the tools available in Stafi for email and text marketing, and the benefits of reducing dependence on OTAs. They also provide tips on what kind of emails to send to guests and discuss an upcoming training event on direct bookings.

Takeaways

Stay-fi is a guest Wi-Fi marketing tool that helps short-term rental operators collect valuable marketing data from every guest staying with them.

By collecting guest email addresses, operators can introduce their brand to every person staying in their property and market to them for future direct bookings.

Email marketing can be used to inform guests about availability, local events and activities, new properties, and last-minute cancellations.

Operators can leverage direct bookings to fill calendar gaps and offer reduced rates to past guests while maintaining higher prices on OTAs.

The upcoming training event, 'Shaping the Future of Direct Bookings,' will cover website optimization, email marketing, SEO, and data collection strategies.

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Chapters

00:00 Introduction and Overview of Stay-fi

03:09 Guest Data Collection and Brand Introduction

04:26 Using Email and Text Marketing for Return Bookings

06:49 Reducing Dependence on OTAs and Increasing Occupancy

11:46 Content Creation and Engaging Guests

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