Why Do We Sell So Much Stuff On Sundays? (Episode 9)

For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why – it begins with looking at the numbers and the data. The first step to solving a problem is understanding the problem. So on today’s episode of the Ecommerce Playbook, I share the strategies our team is using to break down the question, in search of the answer.