The School of Greatness

463 Jake Paul on Cracking YouTube and Building Influencers

Mar 27, 2017

Jake Paul, an influential YouTuber and social media star, shares his journey of navigating fame at a young age. He discusses the challenges of content creation, the importance of effective delegation, and the balance between creativity and responsibility. Jake reflects on his high school experiences, dealing with mixed reactions from peers while pursuing dreams in Los Angeles. He emphasizes the necessity of time management and focus in sustaining success and explores the dynamics of sibling rivalry in the influencer world, showcasing how competition can drive growth.

01:20:35

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Jake Paul

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Quick takeaways

Jake Paul emphasizes that relentless hard work and innovation are crucial for standing out and succeeding on platforms like YouTube.

Surrounding oneself with positive influences significantly impacts personal growth and motivation, helping to focus on aspirations and overcome negativity.

Criticism is a common challenge in the public eye, and Paul encourages using it as fuel for determination and self-improvement.

Deep dives

Jake Paul's Journey to Success

Jake Paul emphasizes the importance of hard work and innovation in achieving success on social media platforms like YouTube. He started vlogging about four months prior to the interview and quickly rose to prominence, gaining an impressive number of views and subscribers by studying existing content and finding ways to improve it. This focus on continuous improvement and creativity helped him go from initially slow growth—about 20,000 views a day—to reaching millions of views daily. His relentless drive to enhance his content and adapt to the audience's preferences ultimately set him apart from other creators in a competitive landscape.