Heavyweight to return, with Pushkin

Heavyweight is to return, as Jonathan Goldstein and his team of producers join Malcolm Gladwell’s Pushkin Industries. The show will return later this year; it was with Gimlet, becoming a Spotify exclusive in Nov 2021. Spotify cancelled the show in Dec 2023.

Average RPM (revenue per thousand views) for YouTube Shorts is thirty times smaller than for full length videos, according to Digiday. One video creator suggests they earn $5.50 for long-form videos, but just $0.18 for Shorts. The article suggests some creators feel forced into generating Shorts content to please the YouTube algorithm.

On Air Fest was last week, including the Business Summit. Writing their thoughts... Eric Nuzum from Magnificent Noise - “There was no single company mentioned more that day than YouTube. None.” ... John Wordock - “Should we retire the word podcast?” ... Ausha’s Odile Beniflah - “Community is everything” ... and, of course, host Ashley Carman. Here’s a gift link to her coverage in Soundbite, and a reminder that we can get you 25% off Soundbite for the first year, over here.