The Shonda Structure: How to Create Bingeable Content Using Open Loops

Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy, Scandal, and Bridgerton. It's a framework you can steal for your content to hold attention, build emotional investment, and make your message unforgettable.

Inside, Andi shares: • What an open loop hook is — and why it's more powerful than a standard hook • How Shonda builds cliffhangers that keep viewers (and your audience) coming back • The psychology behind unfinished stories — the Zygarnik effect • How to recreate this structure in carousels and Reels without overthinking it • A step-by-step template for your next post: Hook → Cliffhanger → Reveal → Close • Why story—not tips—is what keeps people inside your work

Andi also shares updates on the Founders Table Holiday Catalog, Black Friday access, and the return of classic "catalog culture" for founders and creatives who want curated, editorial-style shopping again.

Perfect for founders, creators, and artists who want their content to feel cinematic, intentional, and impossible to scroll past.

🔗 Links & Mentions

Holiday Catalog → Founders Table 2025 (Preview + Early Access) Co-CEO GPT + Smart Girls AI Playbook Bundle → Holiday Catalog Drop Course → How to Film Yourself as a Creative Founder Building in Public Program → The Unschool Intuitive Business Academy (Back for the season) New Offer → Year Ahead Brand Redesign: Audit + Implementation Sessions Community → Out of Office Club Newsletter → The Unschool News