THE ED MYLETT SHOW How to Market Like a Genius with Billy Gene
Dec 19, 2018
Learn from the marketing genius himself, Billy Gene, as he shares his expertise on social media marketing. Discover the importance of engaging content, demonstrating results, and leveraging social media platforms. Get insights on energy and vulnerability in presidential elections and how they translate to business success. Explore strategies for the future, the significance of seeking help, and the impact of scarcity on value.
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Episode notes
Costly Early Business Mistake
- Billy Gene's first business mistake was spending $27,500 on a tech platform that was actually free.
- This taught him the importance of asking experts before spending money blindly.
Demonstrate to Differentiate
- Make personalized video proposals for prospects to show how you can help them.
- Demonstrating value openly wins clients faster than cold approaches.
Entertain to Win Algorithms
- Social media platforms prioritize content that entertains because they earn money when users engage.
- Boring content decreases visibility since it drives users away.