James McDonald, creative designer and branding expert, discusses his creative process and reimagining the Clerk brand. Topics include establishing visual languages, incorporating motion in web design, exploring motifs, web design trends like perpetual motion buttons and giant CTAs, and the perfect amount of animation.
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Quick takeaways
Staying up-to-date with design trends is crucial to avoiding dated design elements over time.
Joining Clerk as a designer offers the opportunity to create a fresh and new design team and redesign the entire brand and product.
Establishing a visual design style for Clerk involves incorporating background textures, integrating the company's logo, and creating cohesive and visually interesting websites.
Deep dives
Design Trends and Changes
The speaker discusses the evolving nature of design and the importance of staying up-to-date with trends. They highlight the potential for certain design elements to feel dated over time.
Career Move to Clerk
The speaker shares their recent career move to join Clerk as a designer, discussing the opportunity to create a fresh and new design team and redesign every aspect of Clerk's brand and product.
Establishing Visual Design Style
The speaker delves into the process of establishing a visual design style for Clerk, including the use of background textures and the integration of the company's logo. They emphasize the importance of aligning the design with the brand and creating cohesive and visually interesting websites.
Playing with Visual Techniques
The speaker explores the use of visual techniques, such as incorporating blown-up and rotated logos as background textures and using different elements derived from the product's functionality to add depth and interest to the design.
Trends and Insights
The speaker gives their perspective on various design trends, including rotating gradient borders, giant full-width CTA buttons in the footer, animated bento grids, 3D shapes and patterns, inline icons, and animations tied to scroll position. They provide insights into the current state and potential trajectory of these trends.
In this deep Dive, James gives us a behind-the-scenes of his creative process and how he is reimagining every pixel of the Clerk brand. We get into the weeds of how he establishes visual languages, his approach to animation, and what he looks for in a motif.
We also discuss which design trends are worth jumping on, which ones have peaked, and which ones to avoid. If you're into branding, visual design, or landing page techniques then you'll love this episode.
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