In this deep Dive, James gives us a behind-the-scenes of his creative process and how he is reimagining every pixel of the Clerk brand. We get into the weeds of how he establishes visual languages, his approach to animation, and what he looks for in a motif.

We also discuss which design trends are worth jumping on, which ones have peaked, and which ones to avoid. If you're into branding, visual design, or landing page techniques then you'll love this episode.