In episode 741, Rob Walling talks to Wes Bush, CEO and Founder of ProductLed, about the nuances and misconceptions of product-led growth. Wes debunks common myths and explains how companies can leverage their product to drive user acquisition, engagement, and growth. They dive into a real-world example and explore how founders can avoid the trap of thinking the product will “sell itself” while contrasting PLG and sales-led strategies.

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Topics we cover:

(2:01) – Defining product-led growth
(6:07) – Are users able to get value for free?
(11:38) – Hybrid: both product-led and sales-led
(14:52) – Determining the main outcome of your free model
(19:23) – Misuse of the PLG terminology
(22:00) – The benefits of PLG over sales-led growth
(24:08) – Workshopping SavvyCal’s product-led strategy

Links from the Show:

Mastermind Applications are open until December 4th
Wes Bush (@wes_bush) | X
ProductLed (@productled) | X
ProductLed
Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush
The Product-Led Playbook: How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team) by Wes Bush
Free Audiobook of The Product-Led Playbook
Product-Led Onboarding by Ramli John
TinySeed
SparkToro
SavvyCal

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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