Before startup mode, there’s research mode.
Many startup stories sound like happy accidents, where founders stumble upon an amazing idea more by chance than by strategy. The reality is the best founders have a deep understanding of the problem they’re solving. They are experts in their industries. They make sure not to invest time and resources into solving fake problems. And they achieve that through customer discovery.
Prior to writing a single line of code, Hanif spoke with 100s of industry experts, employees and potential customers in his industry. He broke down his research into multiple phases. And he didn’t commit to building Symend until he was sure there was a problem worth solving.
If you want to understand how to do customer discovery right, check out this episode.
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A Product Market Fit Show | Startup Podcast for Founders