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Why Your SEO Sucks and How to Fix It | Ep. #193

Feb 9, 2017

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In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention in order to stay ahead of your competitors. Tune in to find out why your SEO is NOT working and the tips that will keep your SEO operating at its best.

Time Stamped Show Notes:

00:27 – Today’s topic: Why Your SEO Sucks and How to Fix It
00:35 – The biggest reason is that everyone believes that they can install a plug-in, and that’s it
- 00:58 – People focus on off-page SEO and no one focuses on on-page
01:20 – For on-page SEO, do keyword research
- 01:26 – Check Google Trends to see how keywords are trending
- 01:32 – Use Keyword.io and Google Keyword Planner
01:46 – Have a goal that you want to achieve
02:00 – Content and links are what matters in SEO
02:09 – Another problem is people not checking their extra links, especially the ones that are irrelevant
- 02:16 – “The last thing you want to do is be seen as a directory”
03:00 – Most people think that SEO in a one-time deal, but it is an ongoing deal
- 03:58 – You have to be willing to spend for a technical audit
- 04:10 – Be patient
04:37 – Take your most popular pages and link them in your sidebar
05:03 – Google “how to rank zero in SEO”
- 05:10 – Check if your snippets are working
- 05:39 – You can use SEMrush and Ahrefs
05:48 – Continue finding your title tags and meta-description tags
- 06:06 – Optimize and make them persuasive
- 06:10 – Google “copyblogger headline formula” or “how to write magnetic headlines”
- 06:27 – Read books from David Ogilvy, one of the best copywriters
- 06:36 – David said that every dollar spent on copywriting, 80 cents go to the headlines
06:40 – Make sure you have the alt tags for the videos
07:04 – Start combining your pages
07:32 – The “hub and spoke” strategy
- 07:39 – You’ll find Jimmy Daly's Hub & Spoke strategy
- 08:23 – Google wants to see your intro page and the links that are backing it up
- 08:36 – Google “conversion rate optimization”
08:47 – That’s it for today’s episode!

3 Key Points:

SEO is not just a one-time deal, but an ongoing deal that needs your attention in order to stay ahead of the pack in your niche.
All good things come to those who wait—SEO takes time to see the results, so be patient.
Spend your time, energy, and money or your headlines—optimize them and make sure they’re persuasive!