No Hacks: Optimising the Web for AI Agents Goodbye Funnel, Hello Messy Middle
May 25, 2021
45:26
The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.
Links in this episode:
- https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
- https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
---
If you want to go deeper on this, I write about it weekly at No Hacks Substack. Subscribe!