IOFA with Aaron Starkman
Episode 5. Paul Lavoie April 8, 2021
Apr 8, 2021
Paul Lavoie, Canadian advertising legend, talks about wearing a competitor's shoes to a Nike pitch, the importance of culture and leadership in advertising agencies, and memorable stories of rejecting creativity and missed opportunities, along with the challenges and enjoyment of the advertising business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Creating a Successful Advertising Agency: The Importance of Culture and Leadership
02:12 • 3min
Creepy Client Meeting
05:38 • 8min
The Challenges of Choosing a Jury and Dealing with Complaints
13:52 • 5min
Rejecting Creativity and Missed Opportunities
18:25 • 16min
A Discussion on the Challenges and Enjoyment of the Advertising Business
34:04 • 2min