The Success of Taxi: Emphasizing Culture and Creative Leadership

Paul LaVois, the founder of Taxi, attributes the success of the agency to its strong culture and focus on attracting great people. By creating a culture where employees feel they make a difference, and valuing creative thinking and great leadership, Taxi was able to consistently produce outstanding work. LaVois also stresses the importance of being vigilant in maintaining the agency's culture, as it requires continuous care and effort, like tending to a garden.