CONEX S8: How University of Arizona is Using Audience Segmentation to Optimize Engagemen

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why audience segmentation is important when marketing to a wide range of demographics
• How the University of Arizona optimizes email for communicating with students
• How marketing with higher education can differ from other “worlds” of marketing

 

Resources

• Jenna on Twitter.
• University of Arizona

 

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