Nonprofit Nation with Julia Campbell How to Engage Women Donors With Jaqueline Ackerman
Why do women give — and what truly inspires them to give more? In this powerful episode of Nonprofit Nation, I’m joined by Jacqueline Ackerman, Director of the Women’s Philanthropy Institute (WPI) at the Indiana University Lilly Family School of Philanthropy.and a leading voice in gender and philanthropy. With a background shaped by early experiences in Haiti and a career grounded in rigorous research, Jacqueline shares why understanding how women give is just as important as how much they give.
If you’re not segmenting, stewarding, and storytelling with women in mind, you’re not just missing out on donations — you’re missing the opportunity to build a more inclusive and sustainable culture of philanthropy.
💡 Key Topics:
- Why women give and why it’s important to understand
- The biggest myths and blind spots nonprofits have about women donors
- How to use storytelling to build trust and deepen engagement
- What it means to create a gender-inclusive fundraising strategy
- How fundraisers can apply an intersectional lens to their work
- Real examples of how WPI research has helped nonprofits grow giving
🧰 Resources & Links:
- Explore the Women’s Philanthropy Institute: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/about/index.html
- Access WPI’s latest research reports: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/research/index.html
- Connect with Jacqueline Ackerman on LinkedIn: https://www.linkedin.com/in/jacquelineackerman/
- Learn more from the Lilly Family School of Philanthropy: https://philanthropy.indianapolis.iu.edu/index.html
🪷🪷 This episode sponsored by Bloomerang! 🪷🪷
Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts