Growth In Reverse (Newsletter Growth & Email Marketing)

Should your newsletter have a podcast? (Our take after 6 months of episodes)

17 snips
Jun 11, 2025
The hosts reflect on their six-month journey of podcasting, revealing successes and challenges along the way. They discuss the minimal impact on newsletter growth but emphasize the deep relationships fostered through audio engagement. Insights into audience metrics highlight effective content strategies, while lessons learned provide tips for aspiring podcasters. The importance of authentic promotion and integration with newsletters is explored, encouraging creators to start small and build trust with their audience.
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INSIGHT

Podcast Growth is Slow But Valuable

  • Podcasts are not fast growth levers for newsletters when considered for direct subscriber conversions.
  • Their real value lies in deeper relationship building with audiences and guests over time.
ANECDOTE

Podcast Builds Unique Trust

  • Dylan Redekop shared how many people at a newsletter marketing summit recognized and praised the podcast rather than the newsletter itself.
  • Being in your audience's ears builds a distinctive trust and personal connection that written content often lacks.
ADVICE

Promote Podcast Episodes Proactively

  • Promote your podcast episodes actively; don't expect listeners to find them magically.
  • Use clips and video snippets on social media to drive engagement and podcast visits.
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