285: 3 Keys to Build Your Project Management Career with Candice Benson

How Freelance Project Managers Can Overcome the Feast and Famine Cycle

The Three Critical Tools for Success

🔎 Visibility

Candice emphasizes the importance of making yourself visible in the marketplace. A capability statement—similar to a resume but focused on your freelance work—is a great way to showcase your expertise and projects. It highlights your successes and gives potential clients a clear picture of what you bring to the table.

Regular updates on platforms like LinkedIn can also increase visibility. Share project wins, client testimonials, or lessons learned to keep your name at the forefront of potential clients’ minds.

📊 Sales Process & Framework

Many freelance PMs struggle with the sales aspect of their business. Candice advises having a defined process for managing leads, nurturing relationships, and following up with potential clients. A clear sales framework helps you stay organized and ensures that you don’t miss out on opportunities.

Proactively setting boundaries for your sales process also ensures you’re working with clients who respect your time and expertise.

💡 Community & Continuous Learning

Freelancers often feel isolated, but Candice stresses the importance of community. Engaging with a network of fellow PMs and contractors provides opportunities to learn, collaborate, and share resources. Building relationships within the project management community also opens doors to potential partnerships and projects, helping to maintain a steady workflow.

🎯 Overcoming Imposter Syndrome

Key Takeaways

🔎 Increase Your Visibility: Use a capability statement and social platforms like LinkedIn to stay visible and top-of-mind with potential clients.

📈 Build a Sales Framework: Establish a structured process for prospecting, client engagement, and follow-up to close more deals.

🤝 Leverage Community: Engage with your PM network to collaborate, learn, and avoid isolation.

🎧 Press play above to listen to the full episode and learn how to build a thriving freelance PM business.

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