Ryan Duey and Mike Garrett didn't start out to build a $100 million business in 3 years -- but that's what they've done! These two friends started Plunge from humble beginnings off the heels of a dormant economy during the pandemic and grew the business the old fashioned way by meeting and creating demand for an incredible cold plunge experience at a competitive market price.

Word is spreading fast but only 3 years in feels like this dynamic duo is just getting started. Plunge just launched Plunge Sauna, a dry sauna unit that anyone would be proud to set up their backyard sanctuary. I hope you enjoy this full range of conversation about building a brand from scratch; the best deal Shark Tank ever missed and much more!

Special Thanks to our Sponsor WeWork!

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And, with WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

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