Self-Publishing with ALLi Interview: Marketing That Puts the Author First — Introducing ALLi's New Guide with Orna Ross and Roz Morris
Oct 22, 2025
Roz Morris, the editor-in-chief at the Alliance of Independent Authors and a mentor in human-centered book marketing, joins Orna Ross to discuss shifting marketing strategies for authors. They highlight the importance of authentic human connections over algorithms and how understanding personal values shapes effective marketing. The duo also tackles common marketing fears among authors, the significance of metadata for discoverability, and the balance between digital tools and physical engagement in a rapidly changing landscape.
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Human Connection Over Automation
- Marketing succeeds by prioritizing human connection over automated message volume.
- Roz Morris and Orna Ross stress marketing springs from the kinds of books and values an author has.
Begin With Your Values
- Start marketing by clarifying your values and what your book offers readers.
- Use those values to shape positioning, messaging, and the reader experience.
Differentiate Marketing From Promotion
- Treat marketing as ongoing positioning and promotion as short bursts.
- Configure foundational elements so long-term marketing quietly attracts the right readers.