This podcast is changing (sort of)

Podcast Name Change and Rebranding

The podcast has undergone a significant rebranding, changing its name from 'I Want to Know' to 'Clients From Content.' This new title better reflects the podcast's focus on helping listeners acquire clients through their content, ensuring clarity over cleverness in its messaging. Alongside the name change, a complete visual rebranding has been implemented, including a new logo, updated colors, and a refreshed design across social channels and newsletters. The full rebranding initiative is set to be completed with the launch of a new website, intended to enhance the overall user experience and engagement with the content.

Content and Guest Booking Changes

While the formatting of the podcast will largely remain intact, there are adjustments being made to how guests are booked for episodes. Moving forward, the majority of guests who ask questions will come from the host's client base or group coaching program, providing an incentive for listeners to engage with those offerings. This change not only rewards clients with exposure and assistance but also streamlines the content to be more pertinent to the audience's needs. The podcast will still occasionally feature expert guests for in-depth discussions, maintaining a balance between client-focused content and expert insights.

Podcast Growth Insights and YouTube Impact

The podcast has experienced modest but meaningful growth, particularly in its download statistics, with an average of 600 to 900 downloads per episode in the first month of release. Despite having a smaller percentage of listeners compared to overall audience reach through newsletters and social media, the podcast serves as a powerful tool for driving business growth. Additionally, YouTube has become a vital extension for reaching a wider audience, as it has garnered more views than the total podcast downloads, emphasizing the importance of video content in modern media consumption. This trend reinforces the necessity for podcasters to consider integrating video into their offerings to maximize engagement and reach.

Clients from Content

This podcast is changing (sort of)

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Quick takeaways

Deep dives

Podcast Name Change and Rebranding

Content and Guest Booking Changes

Podcast Growth Insights and YouTube Impact

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