We Are For Good Podcast - The Podcast for Nonprofits 639. 5 Steps to Launch Campaigns That Scale: Lessons from BLM’s Black Play Matters - Cicley Gay
Meet Cicley 🤝 She’s the Board Chairwoman of the Black Lives Matter Global Network Foundation, where she’s shaping the future of racial justice and philanthropy with love, transparency, and community at the center.
In this episode, Cicley takes us inside her journey from grassroots activism to leading a global movement. You’ll get the inside scoop on BLM’s 12th anniversary Black Play Matters campaign and why joy, play, and community are powerful tools for change.
Join us as she breaks down her step-by-step approach to launching campaigns that truly make an impact—being human-centered, telling powerful stories, securing amplifiers, staying agile, and measuring what matters.
No matter your role—leading a nonprofit, organizing in your community, or simply seeking ways to spark change—you’ll walk away with practical strategies, renewed hope, and a reminder that everyone has a part to play in building a more just and joyful world.
Episode Highlights
- How Cicley Gay Leads (02:00)
- Where Campaigns Thrive (10:15)
- Why Change Matters (18:30)
- How Play Empowers (25:45)
- Where Philanthropy Impacts (33:20)
- Why Love Leads (40:50)
- The Power of Community (45:10)
- Navigating Leadership Transitions (50:30)
- Cicley's One Good Thing (55:00)
Episode Shownotes: www.weareforgood.com/episode/639
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter