In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.
The poems in *Crushing It* by Jennifer L. Knox are characterized by their darkly imaginative and surreal nature, traversing a wide range of subjects from history to true crime to epidemiology. The collection is marked by its expansive and autobiographical poems, which explore the complexities of identity and the difficulty of words. Knox’s poetry is known for its assertive and daring voice, combining self-deprecating humor with a wide-ranging imagination. Despite its morbid and disturbing elements, the book grounds readers in the knowledge of underlying tenderness and compassion[1][3][4].
When Your Copy Evolves, So Does Your Business
In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection.
You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond.
Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells.
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful.
2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms.
3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time – Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions.
RESOURCES MENTIONED IN THIS EPISODE:
If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy).
Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo
Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk
Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong
Learn more about StoryBrand: storybrand.com
MORE FROM ME
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