Welcome to this week's episode of the Wisenetix Podcast – where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world.

Speaking of leaders, this episode features one that is very well-known in the swine industry: Lori Stevermer. Lori holds the position of Customer Success Manager at Alltech and President-Elect at the National Pork Producers Council (NPPC). Our conversation takes us on a journey through her professional career path and teaches us how a farm kid can become an industry leader. Also, we have a great conversation about sales strategies, marketing and communication myths, and the importance of technical content to customers.

(00:00) Highlight
(01:10) Introduction and the guest's background
(05:50) Top 3 achievements or experiences
(09:20) Building professional relationships
(15:20) Explaining her job
(22:25) The biggest challenges in marketing and communication
(31:05) The importance of technical content
(36:38) Starting a successful career
(40:10) Recommended resources

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Lori Stevermer

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

Customer Success Manager at Alltech; President-Elect at the National Pork Producers Council (NPPC)

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

B.Sc., Animal Sciences (University of Minnesota)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Lori Stevermer: From Farm Kid to Leader | Ep. 07