Social Media Marketing Talk Show
LinkedIn Updates: Pages Verification, Ads, and More
Aug 19, 2024
Discover the latest on LinkedIn's verification process and its impact on marketers. Explore the rise of engaging video content, with a dedicated feed enhancing user experience. Learn about new security features like verification badges for company pages, aimed at increasing trust. Additionally, dive into fresh advertising tools designed to enhance engagement tracking and audience targeting, showcasing LinkedIn's advancements in AI for better marketing strategies. Finally, realize the importance of keeping profiles updated for optimal visibility.
19:35
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Quick takeaways
- The rise of video content on LinkedIn, now surpassing newsletters, marks a significant shift towards higher user engagement and dynamic marketing strategies.
- LinkedIn's implementation of a verification system for profiles and pages aims to restore trust and enhance security for users and businesses alike.
Deep dives
The Rise of Video Content on LinkedIn
Video has become the fastest growing content format on LinkedIn, surpassing newsletters which had previously been popular. There has been a reported 34% year-over-year increase in video uploads, indicating a significant shift in user engagement. LinkedIn has introduced a separate video feed, making it easier for users to consume video content without the clutter of other posts. This dedicated space has encouraged more marketers to embrace video as part of their strategy, reflecting a trend towards more dynamic and engaging content.
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