The Pro Church Tools Show with Brady Shearer Human vs. AI Sermon Clips: Full Experiment
Aug 13, 2025
Four leading AI tools for creating sermon clips are put to the test! The discussion reveals insights into the efficiencies and challenges of using technology for church communications. Key topics include crafting engaging clips that balance AI capabilities with genuine human touch. Discover how social media is becoming the new gateway for church visitors, emphasizing authentic content. The conversation also highlights the impact of effective note-taking during sermons and strategies for maximizing audience engagement.
AI Snips
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Transcript
Episode notes
SocialSermons Uses Human Review Weekly
- Brady describes SocialSermons' manual workflow where a team member watches full sermons weekly without AI.
- They tested AI for three years to see if an AI-powered cheaper tier could match human results.
Retest AI Tools Regularly With Human Oversight
- Re-run AI evaluation yearly to track rapid improvement and decide when to adopt new tools.
- Keep human oversight for voice, theology, and first-impression stakes while using AI for tasks with low risk.
Hook Dominates Social Post Success
- The hook determines ~80% of a social post's success by stopping the scroll.
- Hooks also map context for dropped-in sermon clips so viewers understand the clip quickly.