Brandon Redlinger, a fractional VP of Marketing and co-founder of The Forge, shares his expertise in account-based marketing. He reveals the ingenious 'Find Your Face' campaign that created a buzz at Forrester’s Summit using simple cutouts of buyers' faces to convert booth traffic into meetings. Brandon discusses how they sourced headshots from LinkedIn, leveraged team creativity, and aligned sales and marketing for maximum impact, proving that innovation doesn’t require a hefty budget.
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question_answer ANECDOTE
Find Your Face Booth Campaign
Brandon Redlinger shared a scrappy ABM booth campaign using life-size headshot cutouts of buyers called "Find Your Face."
They ran out of cutout faces on day one and frantically printed more at midnight for the next day.
volunteer_activism ADVICE
Sourcing Target Lists Creatively
Source your target list from previous sponsor lists and LinkedIn event hashtags for higher accuracy.
Use manual or automated LinkedIn scraping tools to find buyer headshots for marketing materials.
volunteer_activism ADVICE
Amplify Campaign With Sales Help
Use a quick outreach email with a booth photo to invite buyers to "Find Your Face."
Leverage sales reps' excitement to amplify the campaign via social media and one-on-one outreach.
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What if a few LinkedIn headshots and some paint sticks could generate more qualified meetings than a six-figure ABM platform? On this episode of Scrappy ABM, host Mason Cosby welcomes Brandon Redlinger, a seasoned ABM leader and co-founder of The Forge, to break down a low-cost, high-yield play executed during Forrester’s Summit.
The campaign—built around a simple idea called Find Your Face—used printed cutouts of buyers’ faces to turn booth traffic into booked meetings. And it worked so well, the team ran out of faces on Day One.
Brandon shares the full breakdown: sourcing the target list from LinkedIn hashtags and past sponsors, how reps organically promoted the play, and why the Bose headphones weren’t the real incentive. He also explores what worked, what he’d change, and how even fractional marketing teams can align with sales—without becoming order-takers.
👤 Guest Bio
Brandon Redlinger is a fractional VP of Marketing and co-founder of The Forge, where he helps ambitious marketing leaders accelerate their careers. He’s also led ABM and demand programs at brands like Noble and Sidebar. Brandon’s known for building smart, scrappy programs that drive pipeline—even without massive budgets.
📌 What We Cover
The “Find Your Face” event play that turned heads (and booked meetings)
How they sourced buyer headshots using LinkedIn hashtags and last year’s attendee list
Why reps started slacking photos of cutouts to execs who didn’t attend
The moment sales realized the play worked—and jumped in to help
How adding influencers’ faces boosted social amplification
Why a $25 Amazon gift card wasn’t the real driver for C-suite engagement
The shift from geo-based to industry-based territories in ABM
Brandon’s view on alignment: why marketing success shouldn’t rely on sales buy-in
Advice for ABM starters: test small, avoid shiny tools, and go narrow on account lists
🔗 Resources Mentioned
Scrappy ABM: Visit for more ABM tips and strategies.
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