Dan Kennedy's Magnetic Marketing Podcast Trust-Based Marketing Dos & Don’ts
11 snips
Sep 12, 2025 Sales training consultant Steve Clark, founder of New School Selling, dives into trust-based marketing. He explains why traditional sales methods fall flat in today's market, focusing instead on the emotional 'nine gates' that drive customer commitment. Clark emphasizes the need for salespeople to build trust through relatability and authority rather than old-school tactics. Listeners gain practical insights on enhancing trust perception to avoid losing potential sales and grow their businesses successfully.
AI Snips
Chapters
Books
Transcript
Episode notes
Trust Can Change Your Business Mindset
- Trust-based marketing can change a business's fundamental mindset about what business they're really in.
- Steve Clark credits Dan Kennedy's Trust-Based Marketing as a transformational, repeatedly referenced resource.
Selling As If It Were 1958
- Many modern sales methods still copy mid-20th century push-based tactics that assume high buyer trust.
- Dan Kennedy warns those tactics fail today because buyers are far more skeptical and cautious.
Buyers Seek Trusted Advisers First
- Buyers often prioritize finding someone they can trust more than product features or price.
- Dan Kennedy says trust becomes dominant especially with affluent or experienced buyers.
