The Game with Alex Hormozi How to Sell "Ghost" Products Strategically | Ep 438
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Sep 20, 2022 Discover the intriguing strategy of selling 'ghost products' to build customer trust. Learn how offering alternatives can improve sales and strengthen relationships. Find out how to integrate product usage into daily habits to create a persuasive vision for buyers. Explore effective selling techniques in low-ticket scenarios and understand the power of adapting your approach to match customer psychology. This discussion also emphasizes solving problems to close deals, even when customers are hesitant to buy.
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Out of Stock
- Alex Hormozi ran out of a key supplement at his gym.
- He told customers to buy it cheaper elsewhere, then everyone bought his remaining products.
Ghost Products Build Trust
- Offering alternative, cheaper products builds trust with customers.
- This "ghost product" strategy increases sales of your core, higher-margin items.
Prescriptive Selling
- Give customers a vision of their improved life with your product.
- Prescribe precise usage, linking it to existing habits for seamless integration.
