Small Business Pivots Mastering E-Commerce: Entrepreneurship & Branding | Neil Twa
What does it take to transform a blue-collar upbringing into e-commerce success? Join us on Small Business Pivots as we uncover Neil's incredible journey from Oregon to building multiple seven-figure e-commerce brands. Neil’s story is filled with invaluable insights for aspiring entrepreneurs, including tips on what products to sell, key metrics to focus on, and the importance of planning for an eventual business sale. Learn how his father’s tireless work ethic and his entrepreneurial uncle’s influence played pivotal roles in shaping his business philosophy.
From business development to affiliate marketing, Neil shares his transition into the world of e-commerce. Partnering with a complementary skill set, he launched successful private label brands on Amazon, achieving a seven-figure brand by 2014. As they scaled, Neil and his team developed robust systems, processes, and software to support their operations and assist others in replicating their success. Discover Neil’s strategies for acquisitions and growth, emphasizing the goal of building saleable assets within three to five years, and the impactful role of Patriot Growth Capital in training veterans to manage these businesses.
In the final segments, we delve into what makes an effective e-commerce CEO and how to build emotional connectivity through branding. Neil explores the DISC personality assessment and how certain traits contribute to successful leadership. We discuss the power of brand narratives in fostering customer loyalty and the empowering journey from active CEO to achieving automated income through delegation. Tune in for a compelling episode filled with actionable advice, inspiring stories, and a focus on both personal and professional growth.
Neil Twa: CEO / Voltage Digital Marketing
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Website: https://www.voltagedm.com/
LinkedIn: https://www.linkedin.com/in/neiltwa/
Podcast: https://www.voltagedm.com/podcasts
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