Scaling Exponentially: ATAK Interactive’s Playbook for Growth and Acquisitions with Austin LaRoche

Oct 28, 2024

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Guest: Austin LaRoche, CEO of ATAK Interactive
Topics Discussed:
- Austin’s entrepreneurial journey, from nonprofit work to building a full-service agency.
- The M2S (Marketing to Sales) Framework and its role in revenue growth.
- The importance of RevOps in aligning sales, marketing, and customer success teams.
- Challenges and lessons in pursuing acquisitions and exponential growth.
- The significance of embracing failure, accountability, and building a strong company culture.
Connect with Austin:
- Website: atakinteractive.com
- LinkedIn: Austin LaRoche
- Podcast: Scaling Through Structure

(00:55) Can you share your journey me about how you got to where you are?

(03:05) So today, who would you say is your ideal client?

(04:01) No specific niche or anything that you work with?

(04:57) Is there a common mistake or a misconception that new clients have when you take them on?

(05:53) What are some big goals that you guys have in the next year or two?

(06:30) Are you sticking to just the US or one location like that, like a geographical area like that, or are you open to anywhere?

(07:40) How would acquiring other businesses, how would that affect your business?

(08:30) What do you feel is your number one roadblock from stopping you from getting there?

(09:45) Your team, are they local to you, or do you have team members globally?

(10:33) What is working for you guys right now to attract new business?

(11:39) Do you use any other social media channels as well?

(14:38) You do something with RevOps technology, right? Do you want to explain a little bit about that?

(16:19) What's the best advice that you have ever received?

(17:59) What's the best advice advice that you have ever given?

(21:39) Is there anything that you wanted to talk about with marketing frameworks or anything like that?

(23:07) Is there anything that you wanted to touch on that we haven't talked about yet?

(24:42) Where can we go to find out more about you and what you do?

(25:10) What is your podcast called?

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com