Episode Notes:

• Guest: Austin LaRoche, CEO of ATAK Interactive
• Topics Discussed:
  • Austin’s entrepreneurial journey, from nonprofit work to building a full-service agency.
  • The M2S (Marketing to Sales) Framework and its role in revenue growth.
  • The importance of RevOps in aligning sales, marketing, and customer success teams.
  • Challenges and lessons in pursuing acquisitions and exponential growth.
  • The significance of embracing failure, accountability, and building a strong company culture.
• Connect with Austin:
  • Website: atakinteractive.com
  • LinkedIn: Austin LaRoche
  • Podcast: Scaling Through Structure

Key Questions

(00:55) Can you share your journey me about how you got to where you are?

(03:05) So today, who would you say is your ideal client?

(04:01) No specific niche or anything that you work with?

(04:57) Is there a common mistake or a misconception that new clients have when you take them on?

(05:53) What are some big goals that you guys have in the next year or two?

(06:30) Are you sticking to just the US or one location like that, like a geographical area like that, or are you open to anywhere?

(07:40) How would acquiring other businesses, how would that affect your business?

(08:30) What do you feel is your number one roadblock from stopping you from getting there?

(09:45) Your team, are they local to you, or do you have team members globally?

(10:33) What is working for you guys right now to attract new business?

(11:39) Do you use any other social media channels as well?

(14:38) You do something with RevOps technology, right? Do you want to explain a little bit about that?

(16:19) What's the best advice that you have ever received?

(17:59) What's the best advice advice that you have ever given?

(21:39) Is there anything that you wanted to talk about with marketing frameworks or anything like that?

(23:07) Is there anything that you wanted to touch on that we haven't talked about yet?

(24:42) Where can we go to find out more about you and what you do?

(25:10) What is your podcast called?

Austin LaRoche

www.atakinteractive.com

https://www.linkedin.com/in/austinlaroche/

Virginia Purnell

Funnel & Visibility Specialist

Distinct Digital Marketing

(833) 762-5336

virginia@distinctdigitalmarketing.com

www.distinctdigitalmarketing.com

www.distinctdigitalmarkting