Undercurrents
Krystal Ball: The self-destruction of MSNBC
Nov 26, 2024
In this engaging discussion, Krystal Ball, a former MSNBC host and co-host of Breaking Points, delves into the network's credibility crisis following controversial shifts in its narrative. She investigates the viewer exodus from Morning Joe after its hosts' visit to Trump. Ball also critiques the influence of Comcast on editorial choices, questioning whether old media can recapture audience trust amid rising left-populist movements. The conversation raises vital questions about authenticity and the evolving landscape of political journalism.
29:18
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Quick takeaways
- Krystal Ball discusses how MSNBC's credibility eroded due to its bias towards establishment candidates and its treatment of progressive movements.
- The podcast highlights the rise of independent media platforms catering to niche audiences, challenging legacy media to adapt and stay relevant.
Deep dives
The Rise and Fall of MSNBC's Influence
MSNBC once served as a pivotal platform for shaping Democratic Party narratives, particularly during the Obama administration. Over the years, its coverage consistently leaned towards supporting establishment candidates, often overshadowing progressive movements like Occupy Wall Street. This allegiance intensified during critical election cycles, notably with the treatment of Bernie Sanders, where the network's strategies transitioned from initial neglect to outright smear tactics. As viewer trust eroded due to perceived biases and shifts in focus, the network's credibility suffered, particularly as it sought to navigate the complex political landscape shaped by Trump's rise.
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