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Krystal Ball: The self-destruction of MSNBC

Undercurrents

CHAPTER

MSNBC: Business, Politics, and Audience Shift

This chapter examines the influence of Comcast and NBC Universal on MSNBC's editorial direction during the Trump era, highlighting a preference for maintaining ties with the Democratic establishment. It further discusses the network's evolution in programming and political alignment, scrutinizing how this affected audience engagement and host perspectives over time.

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